Cookie Policy
Last updated on 4 November 2026
This Cookie Policy explains how EMotorad UK, 9 Capitol Ct, Dodworth, Barnsley S75 3UD ("EMotorad", "we", "us") uses cookies and similar technologies on our UK website. It should be read alongside our Privacy Policy. If you have any questions, contact us at uk@emotorad.com or +44 7877 314071.
1. What cookies and similar technologies are
Cookies are small text files that a website saves on your device so it can recognise your browser, for example to keep your basket as you move between pages. We also use similar technologies, such as browser storage (localStorage and sessionStorage), pixels and tags, which work in a similar way. In this policy, "cookies" covers all of these.
UK law (the Privacy and Electronic Communications Regulations, or PECR) means we must ask for your consent before we store or access information on your device, unless it is strictly necessary to provide the service you have asked for.
2. What we use them for
We group everything we store into four categories. Only the first is used without your consent. The other three stay switched off until you allow them through our cookie banner or Cookie Settings:
- Strictly necessary - keeping the site working, for example your basket, checkout, security checks, remembering your country and language, and remembering your cookie choices. The site cannot work properly without these.
- Functional - features you have asked for, such as pre-filling your contact details or remembering your recent searches, so you do not have to enter them again.
- Analytics - measuring how visitors use the site as a whole (Google Analytics, Microsoft Clarity) so we can improve it.
- Advertising - showing you relevant ads and measuring how well they work, with our advertising partners. This may involve building a profile of your interests based on your browsing.
3. Your choices: accept, customise, withdraw
When you first visit, our cookie banner lets you Accept All, Reject All or Customise, and rejecting everything that is not strictly necessary is just as easy as accepting it. Your choice is remembered for 6 months. You can change or withdraw your choice at any time. This page is always one click away from the "Cookie Policy" link in the footer. Withdrawing consent does not affect anything done before you withdrew it.
You can also block or delete cookies in your browser settings (see your browser’s help pages), though blocking strictly necessary cookies may stop parts of the site from working.
4. The full list
The table below is generated from the same configuration the site itself runs on, so it always reflects what the site actually stores, by purpose and with how long each item is kept.
Strictly necessary
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| em_at | EMotorad | Cookie | 30 days | Session access token (httpOnly); keeps the visitor signed in. |
| em_rt | EMotorad | Cookie | 30 days | Session refresh token (httpOnly); renews the access token. |
| em_at_exp | EMotorad | Cookie | Same as em_at | Access-token expiry time (contains no secret); schedules silent sign-in renewal and lets the page show the signed-in header at once, without a flicker. |
| em_login_method | EMotorad | Cookie | Same as em_at | How you signed in (google | otp); determines which profile fields can be edited. |
| em_otp_ctx | EMotorad | Cookie | 10 minutes | Temporary data for a sign-in verification code in progress (httpOnly). |
| em_phone_ctx | EMotorad | Cookie | 10 minutes | Temporary data for a phone-verification code in progress (httpOnly). |
| em_promo_ctx | EMotorad | Cookie | 10 minutes | Temporary data for the promo-popup verification code in progress (httpOnly). |
| em_oauth_state | EMotorad | Cookie | 10 minutes | Security token that protects the Google sign-in hand-off (httpOnly). |
| em_cart_sync | EMotorad | Cookie | 5 minutes | One-shot 'just logged in' flag so the guest cart merges into the account cart. |
| em_cart_count | EMotorad | Cookie | 30 days (refreshed on every cart write) | Item count only; lets the page show the cart badge at once, without an extra request. |
| em_trd | EMotorad | Cookie | 2 hours | In-progress test-ride booking draft, so signing in halfway through does not lose the form. |
| NEXT_LOCALE | EMotorad | Cookie | 1 year | Remembers that the visitor asked for a particular country/language version of the site, so every later visit serves the one they chose. |
| em_cart:<country> | EMotorad | Local storage | Persistent | The cart itself — one per country's store. |
| em_cart_owner | EMotorad | Local storage | Persistent | Which account the cart saved on this device belongs to. |
| em_cart_pending:<country> | EMotorad | Local storage | Until the next login or Log out | Changes made to a saved cart after a login ended, sent at the next login. |
| em_cart_merge_claim | EMotorad | Local storage | Transient (removed once the merge completes) | Cross-tab lock so two tabs cannot double-merge a guest cart. |
| em_promo_popup | EMotorad | Local storage | Per campaign: a dismissal expires after that campaign's set number of days; submitting the form hides it permanently | The visitor's 'don't show this popup again' choice. |
| em_cart_notice | EMotorad | Session storage | Session | Unread 'we removed X from your cart' notice. |
| cookieyes-consent | CookieYes | Cookie | 6 months | The visitor's cookie-consent choices, so the site remembers what was accepted or rejected. |
Functional
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| em_contact | EMotorad | Local storage | Persistent | Name/phone/email remembered from a form you filled in, to prefill the next form (personal data). |
| em_recent_search | EMotorad | Local storage | Persistent | The visitor's last six product searches. |
| em_warranty_draft | EMotorad | Local storage | 7 days | Unfinished warranty registration, including the personal details entered (and a referral contact if given). |
| em_warranty_receipt | EMotorad | Local storage | 24 hours | Confirmation of a completed warranty registration. |
Analytics
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| em_auth_event | EMotorad | Cookie | 60 seconds | One-time marker so a completed sign-in or sign-up is counted once in analytics, even though logging in moves to a new page. |
| em_purchase_fired:* | EMotorad | Local storage | Persistent | Marker so a purchase is reported to analytics exactly once. |
| em_purchase:* | EMotorad | Session storage | Session | Order summary carried to the thank-you page so the purchase can be reported. |
| em_funnel_state | EMotorad | Session storage | Session | Remembers which step of a shopping, sign-in, enquiry or store-search journey this tab has reached, so analytics can measure the time between steps. |
| _ga | Google Analytics | Cookie | 2 years (browsers may cap this at 400 days) | Distinguishes visitors for GA4. |
| _ga_* | Google Analytics | Cookie | 2 years (browsers may cap this at 400 days) | Per-property GA4 session state. |
| _clck | Microsoft Clarity | Cookie | 1 year | Clarity user identifier. |
| _clsk | Microsoft Clarity | Cookie | 1 day | Clarity session recording linkage. |
| _cltk | Microsoft Clarity | Session storage | Session | Clarity session token. |
| CLID | Microsoft ClaritySet on www.clarity.ms | Cookie | 1 year | First time Clarity saw this browser, across sites. |
Advertising
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| em_attr | EMotorad | Cookie | 90 days | First/last-touch campaign attribution (UTMs + ad click IDs: gclid, fbclid, …), forwarded to the CRM for delayed-conversion attribution and to Google Analytics as campaign values on tracked events. |
| _gcl_au | Google Ads | Cookie | 90 days | Ad-click conversion linking. |
| _gcl_aw | Google Ads | Cookie | 90 days | Stored gclid ad-click identifier. |
| _gcl_gb | Google Ads | Cookie | 90 days | Stored wbraid ad-click identifier. |
| _gcl_gs | Google Ads | Cookie | 90 days | Ad-click session companion to _gcl_aw. |
| _gcl_ls | Google Ads | Local storage | Persistent | gtag's localStorage mirror of the _gcl_* click-id data. |
| IDE | Google (DoubleClick)Set on .doubleclick.net | Cookie | 13 months | Cross-site ad attribution and remarketing. |
| test_cookie | Google (DoubleClick)Set on .doubleclick.net | Cookie | 15 minutes | Probe checking that the browser accepts cookies. |
| GCL_AW_P | Google AdsSet on .doubleclick.net / .google.com / .googleadservices.com | Cookie | 90 days | Server-set ad-click attribution copy (httpOnly). |
| _fbp | Meta | Cookie | 90 days | Meta Pixel browser identifier. |
| _fbc | Meta | Cookie | 90 days | Stored fbclid ad-click identifier. |
| lastExternalReferrer | Meta | Local storage | Persistent | Meta Pixel's memory of the referring site. |
| lastExternalReferrerTime | Meta | Local storage | Persistent | Timestamp companion to lastExternalReferrer. |
| fr | MetaSet on .facebook.com | Cookie | 90 days | Meta's primary advertising cookie — ad targeting and measurement. |
| ANONCHK | Microsoft ClaritySet on .c.clarity.ms | Cookie | 10 minutes | Flags whether the MUID transfers to Microsoft's ads system. |
| SM | Microsoft ClaritySet on .c.clarity.ms | Cookie | Session | MUID synchronisation across Microsoft domains. |
| MR | MicrosoftSet on .c.clarity.ms / .c.bing.com | Cookie | 7 days | Signals whether to refresh the MUID. |
| MUID | MicrosoftSet on .clarity.ms / .bing.com | Cookie | 13 months | Microsoft-wide unique browser identifier. |
| SRM_B | Microsoft (Bing)Set on .c.bing.com | Cookie | 13 months | Bing-side user identification tied to Clarity. |
| li_adsId | Local storage | Persistent | LinkedIn Insight ads identifier. | |
| li_fat_id | Cookie | 30 days | LinkedIn member indirect identifier for conversion tracking and retargeting (Insight Tag). | |
| ln_or | Cookie | 1 day | LinkedIn analytics eligibility check. | |
| bcookie | LinkedInSet on .linkedin.com | Cookie | 1 year | LinkedIn browser identifier (Insight Tag). |
| bscookie | LinkedInSet on .www.linkedin.com | Cookie | 1 year | LinkedIn secure browser identifier. |
| lidc | LinkedInSet on .linkedin.com | Cookie | 24 hours | LinkedIn routing. |
| li_sugr | LinkedInSet on .linkedin.com | Cookie | 90 days | LinkedIn probabilistic identity matching. |
| li_gc | LinkedInSet on .linkedin.com | Cookie | 6 months | LinkedIn guest consent state. |
| UserMatchHistory | LinkedInSet on .linkedin.com | Cookie | 30 days | LinkedIn Ads ID syncing. |
| AnalyticsSyncHistory | LinkedInSet on .linkedin.com | Cookie | 30 days | LinkedIn Ads sync timestamps. |
| __cf_bm | Cloudflare (on LinkedIn's CDN)Set on .linkedin.com | Cookie | 30 minutes | Bot protection on LinkedIn's content network; set when the LinkedIn tag loads. |
| VISITOR_INFO1_LIVE | YouTubeSet on youtube-nocookie.com | Cookie | ~6 months | YouTube player state / tracking, set on embed playback. |
| YSC | YouTubeSet on youtube-nocookie.com | Cookie | Session | YouTube playback session tracking, set on embed playback. |
| nitrox | NitroCommerce | Cookie | 400 days | NitroCommerce visitor UUID (cart-recovery / marketing automation). |
| biscuit-id | NitroCommerce | Cookie | 400 days | NitroCommerce secondary visitor identifier. |
| biscuit-id | NitroCommerceSet on t.makehook.ws | Cookie | 1 year | Third-party copy of the NitroCommerce visitor identifier. |
| cf_clearance | Cloudflare (on NitroCommerce's relay)Set on .makehook.ws | Cookie | 1 year | Cloudflare security check on makehook.ws; set when the NitroCommerce tag loads. |
| __obref | OpenAI | Cookie | 1 year | OpenAI advertising visitor identifier; links visits and purchases on this site to ads shown in OpenAI products such as ChatGPT. |
| oaiq_cs:* | OpenAI | Session storage | Browser tab session | Temporary working state for OpenAI's advertising measurement during the visit. |
| __cf_bm | Cloudflare (on OpenAI's endpoints)Set on .openai.com | Cookie | 30 minutes | Bot protection on OpenAI's measurement endpoints; set when the OpenAI Ads pixel loads. |
| _cfuvid | Cloudflare (on OpenAI's endpoints)Set on .openai.com | Cookie | Browser session | Load-balancing and security identifier on OpenAI's measurement endpoints; set when the OpenAI Ads pixel loads. |
| _fprom_tid | First Promoter | Cookie | ~60 days | Referral-programme tracking id so a purchase can be credited to the promoter whose link brought the visitor. |
| _fprom_ref | First Promoter | Cookie | ~60 days | Remembers the referral code from the link that brought the visitor. |
| _fprom_details | First Promoter | Cookie | ~1 day | Short-lived copy of the referral's details so the page does not re-fetch them. |
| __tr_luptv | Trackier | Cookie | 1 year | Time of the visitor's last visit, so the referral-tracking tool does not record the same visit twice. |
| __tr_luptv | Trackier | Local storage | Persistent | Browser-storage copy of the time of the visitor's last visit. |
| __tr_db | Trackier | Local storage | Persistent | Records how the referral-tracking tool stores its data on this device. |
| __tr_clid | Trackier | Cookie | 1 year | Referral-programme click id so a purchase can be credited to the partner whose link brought the visitor. |
| __tr_clid | Trackier | Local storage | Persistent | Browser-storage copy of the referral-programme click id. |
| tr_utm_camp | Trackier | Cookie | 1 year | Name of the campaign whose link brought the visitor. |
| tr_utm_camp | Trackier | Local storage | Persistent | Browser-storage copy of the campaign name. |
| __tr_utms | Trackier | Cookie | 1 year | Source of the link that brought the visitor, such as a partner or a newsletter. |
| __tr_utms | Trackier | Local storage | Persistent | Browser-storage copy of the link's source. |
| __tr_utmd | Trackier | Cookie | 1 year | Type of link that brought the visitor, such as email or social media. |
| __tr_utmd | Trackier | Local storage | Persistent | Browser-storage copy of the link type. |
| __tr_gclid | Trackier | Cookie | 1 year | Copy of the Google Ads click id from the link that brought the visitor. |
| __tr_gclid | Trackier | Local storage | Persistent | Browser-storage copy of the Google Ads click id. |
| __tr_jr | Trackier | Cookie | 1 year | The visitor's last five routes to the site (source, campaign, link type and time), so a purchase can be credited correctly. |
| __tr_jr | Trackier | Local storage | Persistent | Browser-storage copy of the visitor's last five routes to the site. |
5. Third parties and their policies
The third-party cookies listed above are set by these providers. Their own policies explain how they use your data:
- Google (Analytics, Ads, Tag Manager) - https://policies.google.com/privacy
- Meta (Facebook and Instagram advertising) - https://www.facebook.com/privacy/policy
- Microsoft (Clarity, Microsoft Advertising) - https://privacy.microsoft.com/privacystatement
- LinkedIn (LinkedIn Ads) - https://www.linkedin.com/legal/privacy-policy
- CookieYes (our cookie banner) - https://www.cookieyes.com/privacy-policy/
6. Profiling
If you allow Advertising cookies, our advertising partners may build a profile of your interests from your activity on this and other websites to personalise and measure ads. We do not make automated decisions about you that have legal or similarly significant effects based on cookies.
7. International transfers
Some of the providers above process data outside the UK, in particular in the United States. Where they do, transfers rely on UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework) or on safeguards approved under UK law, such as the International Data Transfer Agreement or the International Data Transfer Addendum to the EU Standard Contractual Clauses, as set out in each provider’s policy. See our Privacy Policy for more on how we protect data transferred outside the UK.
8. Records of your consent
When you make a choice in the banner, CookieYes keeps a consent record for us (the date, your choice and the banner text you saw) so we can show that you gave consent, and sets its own cookie (listed in the table above) to remember your choice. We keep these records for 5 years.
9. Your rights and complaints
For more about your rights over your personal data, see our Privacy Policy or contact us at uk@emotorad.com. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator:
- Website: ico.org.uk/make-a-complaint
- Helpline: 0303 123 1113
10. Changes to this policy
We update this policy whenever the cookies we use change. The "Last updated" date shows the latest version.
